The users as purchasers and influencers

One of the most interesting issues of these years is the concept of “convergence culture” well theorized in the books written by Henry Jenkins.
Related to this concept is the idea of grassroot culture: there are many people creating their own novels, their films, their works of art. And the social networks and the virtual worlds provide them a good visibility: the web becomes a sort of window to display those new forms of expression.
There is a growing legitimization for these works, that belong to the fan fiction, to the art shown in Flickr, to the literature developed inside the web.
That’s one question. But there is another one.
All these people, who got a new cultural power through the web 2.0 are now potential artists. But in a next step, they could become responsible for the choices of the new directions of the class A culture.
I mean that instead of making their own experiments, these people could elaborate some concepts to submit to the professional creatives.
For example, some people think that we could need a new James Bond story with Ernst Stavro Blofeld and they think that this adventure should be shot in Alaska. Well, we could have an agency that gathers all this suggestions and transfers them to the film producers, in order to make the adventure these people would like.
Another example: a big group of fans would like that there were a remake of Gone with the Wind. Well, once again, this agency would make a sort of referendum and would tell the result to the right film company.
In a few words, this way the people of the web would assume the role of influencers and producers, defining the guidelines of what they really want.
I consider this research the natural evolution of the project Lives on Demand, that I launched two months ago. Me and my partners will keep on working on that project and we would be very glad to receive feedbacks and suggestions.