LifelogStudio is the result of the mix of communication and marketing specific skills applied to the new media to provide consulting, planning and help services to all companies that want to stand out for their innovative vision, which is particularly aware of the market evolution and the new media.
Lifelog Studio formulates strategies and tangible projects to provide visibility to companies in the virtual world (particularly in Second Life) and to transform the attained Brand Awareness into the company's tangible presence in and on the traditional media (press, web, television, radio); it has a network of skilled programmers and communication and strategic marketing consultants who direct each company towards the direction that better meets its specific requirements.
The Company
Lifelog Studio is a company that creates contents for and analyses of virtual worlds that is characterized by a conceptual approach.
The research is based on the belief that virtual reality is not only the outcome of the 20th and 21st century technologies, but also the progress of an ancient culture.
Second Life and Entropia Universe architectures are, in a certain way, the cyberpunk updates of the buildings imagined by Bioy Casares and Calvino.
Traveling in the virtual worlds is an intangible upgrade of the Odyssey. Synthetic universes, overflowing with precious, insubstantial and rare objects, are the third-millennium Wunderkammer.
Lifelog Studio switches between the past and the future, reinterprets the reality and transfers it to the virtual worlds, targeting the convergence and cross-media culture, alternating events and the presence in the true and virtual worlds.
Lifelog Studio's experts create events that exceed the limits of synthetic universes and embrace a much wider angle, passing from the new territories of the virtual worlds to the television, cinema and literature worlds, which are the virtual reality's first, classical application after dreams.
This is why Lifelog Studio consists of a pool of experts in different fields with specific professional skills, from 3-D modelers capable of building in Second Life and in other virtual worlds, to fantasy scholars.
Lifelog Studio is able to design in Second Life and also to monitor the performance of marketing campaigns: therefore it can make quick and highly reliable market surveys. The number of times when an advertising message or an object have been seen is also recorded through control tools. Therefore, the performance of marketing campaigns in virtual worlds can be monitored precisely.
Scope
Lifelog Studio deals with creating and entering contents into a number of virtual worlds and several UGC (User Generated Contents) sites. We are convinced of the growing interconnectivity among different synthetic worlds, so we do not target only those worlds that currently are the most successful.
Our challenge is also to invest now in little-known synthetic universes that are destined to become protagonists in a few years.
Proposals
- Creating Contents with the Implementation of v-Commerce (Virtual Commerce) New Technologies
Designing stores in the virtual worlds, with the redirection to the customer's web site.
- “Look and Feel” Travels
Travels in the virtual worlds to study and analyze new local cultures that have developed in these universes. For example, Second Life's art galleries, Entropia Universe's art galleries, Guild Wars' latest fashion trends.
- Avatar Branding
Creating virtual counterparts that may enjoy good visibility in selected synthetic universes in a short time and may then become preferential advertising carriers.
- Event Planning
Creating events in the virtual worlds with the opportunity to show the same event in the true world in real time, or vice versa.
Creating motivational events for companies.
- Doing Photographic Shootings and Making Short Movies
In the virtual worlds, we can make advertising campaigns, preparing specific sets based on the customer's requirements.
- E-Learning
Preparing classrooms for on-line teaching.
- Inworld Marketing
Creating advertising campaigns and events in the virtual worlds; viral marketing with advertising planning on the major magazines created in the artificial universes.
- Fictional Convergence
Creating histories and inventing fictitious identities in the real life to communicate a brand in the virtual world. The same character becomes the protagonist of a real-world spot and is then found in various contexts and situations, from the reality show to the virtual world.
- Legal Counseling for Business in the Virtual Worlds
- Real Estate Counseling
Counseling service to buy lands and houses in the virtual worlds.
- Virtual Art Brokers
Advice for investing in works of art created in the virtual worlds.
